Writing compelling copy for your website is essential. It can drive more traffic, answer users’ questions, and provide essential information. When users are searching online for a specific product or service, they want to see more information about it before they make a purchase. When you write copy for your website, you’re giving them exactly what they’re looking for. Here are some tips for writing compelling website copy:
Start by avoiding long paragraphs and using short, readable sentences. Users scan the content and are unlikely to spend time reading a paragraph full of fluff. Write in a conversational tone that reflects your brand’s voice. Consumers will bounce from a page that contains confusing language. Try to avoid jargon and use active, clear language that speaks directly to your target audience. Your copy should also be consistent across the entire website to create a cohesive brand identity. For advice on Web Design Glasgow, visit Design Hero
The best copy should appeal to the user’s emotional state. This is important because brand loyalty is often founded on emotional convictions. Apple and Samsung are two examples of companies with strong emotional brand loyalty. Similarly, every line of copy should advance a visitor’s understanding of what they can expect from your product. While it might be tempting to wax lyrical about your company’s achievements, you should use these moments sparingly.
After writing website copy, proofreading and revising it is necessary. While it’s essential to receive feedback from clients before finalising your copy, it is equally important to proofread your copy for accuracy. The last thing you want to do is send it out to the public with typos!