Building an online store sounds terrifying until you realise it’s basically creating a really organised digital wardrobe—everything needs its proper place, and customers should find what they want without having a meltdown.
Choose Your Platform Wisely
Shopify, WooCommerce, or Squarespace? Think of platforms like choosing a car—you need something reliable that won’t break down when you’re rushing to fulfill orders. Start simple; you can always upgrade when you’re swimming in sales.
Photography That Actually Sells
Blurry phone photos scream “amateur hour.” Invest in decent product shots or learn basic photography skills. Natural lighting works wonders, and multiple angles prevent those dreaded “this looks nothing like the picture” reviews.
Make Checkout Stupidly Simple
If your checkout process has more steps than assembling IKEA furniture, you’re losing customers. Guest checkout options are essential—not everyone wants to create an account to buy a single item. For advice on Web Design Surrey, contact www.akikodesign.com/design/web-and-digital
Mobile-First Thinking
More people shop on phones than desktops now. If your site looks terrible on mobile, you’re basically turning away half your potential customers at the door.
Payment Options Galore
Accept everything from credit cards to digital wallets. The easier you make it to pay, the more likely people will actually complete their purchase.
Write Descriptions That Sell
Skip boring specifications. Instead, help customers imagine how your product improves their life. Sell the dream, not just the item.
Remember, successful e-commerce is about removing friction, not adding fancy features.