As voice recognition technology becomes more accurate, more people are using voice to conduct searches. The number of searches originating from voice is likely to increase in coming years – and yet many businesses and retailers have no idea how to optimise their sites for voice. Here are some facts about voice search that might just help you stay ahead of the curve.
Voice searches are action-oriented
While there is limited data available about voice search at the moment, one thing is clear – many users search differently using voice than they do using mobile or desktop searches. Many voice searches are action-oriented. Users may use voice to buy tickets, to find movie times, to get contact details for a company, or to find services that are close to them.
Companies can, of course, take advantage of these action-oriented searches by enabling certain actions through Google. Not only does this make search results relating to your company more relevant, it also opens up a whole new sector of potential customers in the form of smart speaker owners and users. Google estimates that there are 400 million or more such users in the world.
Voice searches are phrased differently
While desktop and mobile searches are likely to revolve around the keywords of the searcher’s query, voice searches are often parsed more like speech. Users are more likely to phrase their query as a question, or as part of a full sentence. This ties in to the way in which voice can respond to micro moments. Instead of searching for “Argos opening hours”, for example, a voice user might instead opt for, “What are the opening hours for the Argos nearest to me?”
If you’re unsure how your business can take advantage of micro-moments, and optimise your site for voice and mobile search, you may wish to consult with a SEO Belfast such as www.rycomarketing.co.uk/seo-belfast-agency/, who will be able to help you ensure that your site is optimised, has the right content and discoverable.
Featured snippets are important
When Google reads out a response to a search query, it does so from the featured snippet of a given site. This means that featured snippets are now more important than ever, as sites which have good, functional featured snippets will have access to voice search traffic that other sites do not.