Membership can provide a valuable income stream for various organisations, from charities through to social clubs, as well as professional organisations.
Recruiting members is something of a holy grail – there is no one-size-fits-all approach. However, there are numerous great pieces of advice available. Outlined below are three of the most effective ways to attract new members to your organisation.
1) Make the Sign-Up Process Easier
An easy to understand sign-up process is vital for attracting new members. They need to be able to sign up online, by telephone or by post – and without having to fill in bundles of forms and give masses of information.
An online membership process should include a simple application form and web-based payment system. It should only ask for the basic information needed to process the membership. To join by post, the application form should also be as simple as possible with payment available by providing a contact number or by filling in card details. There should also be a pre-paid return envelope so no stamp is needed.
Giving members their own secure area online for their personal profile means that they can fill in as much or as little information as they want and also decide who can view that information.
Membership management software can make the whole process much easier.
2) Host an Event
Giving potential members the chance to meet current members enables them to get their questions answered and make valuable contacts, and it gives them an idea as to what member events can be like. Such events can range from small luncheons or seminars through to multi-day conferences.
It is estimated that there are in excess of 8,000 membership organisations/associations in the UK. If your membership organisation could benefit from membership management software, why not take a look at the website of a leading expert in the field of membership management software today?
3) Know Your Value Proposition
Review your member benefits to ensure that what you are offering is what people actually want and that these benefits are communicated clearly in all marketing materials, including on your website. You should also make it is easy to understand the different membership options and have a simple pricing structure. For new members, you could offer opportunities to attend events or connect with others.