Where would we be today without social media? It is strange to think that only 15 years ago social media was in its infancy and smartphones were certainly not the powerful tools that they are today. Social media today has become an important tool in generating sales and to businesses are a really important part of their marketing. This is why the work of a marketing strategy consultant such as https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/marketing-strategy-consultanthas become so important – here are a few thing to remember when using social media to enhance your business…
Know your Target Audience – This is a crucial part of getting it right. Knowing your target audience is the first place to start when it comes to social media. When you create a tailored marketing campaign, make sure that it is being seen by the right people. The tone of your advertising will play an important part in this too.
Regular Engagement – It is no good to just half commit to a social media campaign – regular and fast engagement with your audience is really important, and you must post content regularly for it to work. Setting a schedule is helpful on a calendar so you can set when posts go out and ensure that you don’t miss any.
Show the Human Face of your Brand – This means sharing stories, photos sent in from customers, running competitions and staying p to date with current trends or social issues are key things that will get people engaging with you. Try not to be controversial, but get people talking, for example running twitter polls, is a good way to get your audience engaging with you and your products.