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What your brand colours say about your business

What your brand colours say about your business

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Colour is incredibly important to branding and your logo and it is also a key element in the work that, who are a Web design in Yorkshire company, do. When it comes to thinking about the colours that you are going to use in your website and business branding there are some important things to consider.

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Here are some short facts on how some of the most popular colours can be perceived.

Red – This is an energetic colour that is often used in the food sector as it is attention grabbing. It should be used carefully as it is also a colour that is associated with aggression.

Purple – The colour of royalty and spirituality, it is often used for businesses that operate in the health and wellness sectors as well as in technology businesses. It can also be used as a way of creating nostalgia and mystery in your images.

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Blue – A colour that is associated with trustworthiness and dependability, blue is often chosen by those who work in finance, health and also in agriculture and travel. It gives off an air of responsibility and security.

Green – This is a colour associated with wealth and also calmness which means it isn’t surprising that industries such as finance, technology and household sectors.

Yellow – The colour of positivity and warmth, yellow also helps to boost motivation and creativity which is why it is often used in food based industries and also those working in the household.

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