If your life project for this year includes starting a business based on eCommerce, it will not be enough for you to have a website in Magento, Prestashop, Shopify, WordPress or another platform. To set up an online store you will need a much more structured roadmap, so take out paper and pencil and take note of everything you need to know to make this project come true in seven steps!
Choose the name to set up an online store
Deciding a good name for your company is the key in any business. And on the internet is not the exception, because the naming of your company will help you to find your company in the sea of offers on the internet. It will help them to remember your domain and locate you between your preferences.
It is advisable to choose a short domain, easy to remember, which can be based on the one hand, on the creativity of a striking name (Twitter, Yahoo, Google, Nike, etc.) or, on the other hand, in the description of the business (mueblesdiaz.com). If you achieve the two elements in a single name, excellent!
Do not forget that the construction of the brand is not a short task, it also involves the definition of the values of the same, as well as its visual representation (logo, color palette, etc). That is, each element must be aligned and respond to an objective.
However, if you have been thinking about set up an online store and you still do not define a domain that makes you fall in love, the Wordoid and Dot-o-mator platforms will not only give you ideas, they will also help you verify if the domain is available.
And the product?
It is not possible to advance in the construction of the brand if you are not clear about the product and to which target it is directed. To do this, you must answer the following questions: What is my product? What is its most important value? What do I offer that my competition does not offer? Who is addressed and who is not targeting my product?
Once you know what you are going to offer and to whom, define how you are going to achieve it. For this, you have three alternatives:
- Dropshipping, which consists of not having your own stock but joining you with a wholesale supplier that takes charge of the logistics and attends the orders on behalf of your online store. It is advisable to have more than one wholesaler in case of unforeseen events, such as shortages of a product or logistics problems of a supplier. Some of the best known in the world are: AliExpress, Alibaba, Doba, Direct Dropship, WholeSale Central, DHgate, SheInside, among others.
- Own stock, which will allow you to guarantee the number of available products, in addition to reducing costs if large quantities are purchased.
- Own products, which you can design under the concept of your brand and produce at the best cost thanks to raw material suppliers. You can also define a production on demand.
Invest in a good hosting / CMS
To set up an online store, it is recommended that you make a small investment in a good hosting company. “The speed of your online store is key, both for users and for search engine positioning. A slow page makes users get tired of waiting and leave the page, while Google, for example, penalizes pages that are slow to load sending them to the bottom of search results, “says the specialized portal Emprenderalia Magazine.
Some of the most well-known specialized platforms, which have focused on developing services for online stores are Shopify , Oberlo , WooCommerce , Prestashop , among others.
If you dare to set it up, you will need a good CMS, for which you have WordPress , Magento , osCommerce , among others.
Define the gateway and different means of payment
The objective at the end of the day is to sell, so it is important to choose the best payment gateway, taking into account aspects such as security, cost, means of payment accepted; compatibility, the location of payment, among other aspects.
The specialized ECN eCommerce portal highlights the following 10 payment gateways. Evaluate them and choose the one that best suits your store and your customers!
- Amazon Payments
- PayPal payments
- Merchant e-Solutions
- Simplify Commerce
Do not forget to place the payment options in the visible points of the web page, as well as the purchase button or order of orders, so that your customers are always one step away from acquiring your products.
Design a nice space for your clients
Not in vain it is said that everything enters through the eyes, so your store will need a harmonious, eye-catching design, with a clear catalog of your products and photos that allow you to appreciate them. You can use some of the templates offered by the suppliers and customize them, or work hand in hand with a designer a unique graphic concept.
Create value content and position it
Once you publish your store, it’s time to make it known and what better way to do it than with a positioning strategy based on value or organic content. To do this, define your communication channels (social networks, for example), create an agenda of publications and define your SEO variables to measure the results.
This does not exclude the possibility of navigation your content to amplify your reach, for which you can build a small budget. Identify the channels, most relevant hours and the scope you expect with your SEM strategy (visits, leads, sales, etc). This will allow you to measure the results.
Create campaigns, packages, plans, offers, whatever you can think of!
Think of a hook to mark sales and retain your customers, as offers pay one, take two. For the first, we give you 30% discount. 15% discount on the first purchase; refer a friend and earn a bonus … Whatever is striking and profitable, the sky is the limit!
Additionally, create an agenda of special dates and think about campaigns, for example, for Mother’s Day, love and friendship, etc.
Why set up an online store?
Still have doubts? Taking your business to set up an online store has multiple benefits, such as having a 24/7 sales channel open and without geographic limitation, which allows the number of potential customers to be greater. You can also offer virtual payment facilities (debit/credit) that do not force the customer to visit stores and, therefore, increase sales.
With this space on the internet, it is also possible to better study the customer’s behavior thanks to the navigation data (location, products you clicked on, duration on the page, etc.), and you can sell without having stock.
There are endless benefits of having set up an online store. Now you know how to enter this world and do business successfully.